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Never underestimate the power of a first impression. They say it takes six or seven impressions to erase an initial first impression, and while that’s important to know when it comes to people, it’s invaluable when it comes to houses. When you decide to sell your home, you will eventually put it on the market for everyone to see. Make the wrong first impression, and there won’t be another six or seven — there won’t even be a second. Do you know what kind of first impression your home is making on potential buyers?

The Street View Is Your Home’s Official First Impression

The first, first impression that your home will make on potential buyers happens as the buyers are rolling down the street. Curb appeal is a powerful force (and it can be used for good or evil). You want to make sure curb appeal is working in your favor and not turning off potential buyers before they even get inside. Have you maintained the landscaping around your home? Is the roof in good shape? How about the siding and shutters? Don’t let something small turn potential buyers away.

Make Sure You’re Showcasing the Best of Your Home’s Interior

Once you get potential buyers in the door, you want to make sure that your home’s interior continues to make a strong impression. Take note of the highlights of your home. Is the first-floor bathroom exceptionally nice? Is there plenty of natural light in the living room? If you know your home’s best features, you can use staging techniques to help show off these assets. Working with a real estate agent can help you determine the best selling points about your home.

How Are You Promoting Your Home to Potential Buyers?

Okay, but the firstiest of first impressions actually comes before anyone gets a view of your home in person. How are you promoting your home to potential buyers? Are you creating a video tour? Are you posting professional pictures online? Are you using common listing sites? Are you working with a real estate agent? You need to present your home in the best light possible online to get people to even stop by for a showing or open house. Make sure you have a strategy for listing your home.

Need Help Selling Your Home? Trust The Swanson Group

The Swanson Group is a team with decades of experience in the real estate business. Bill, Chris, and Faith know the ins and outs of home buying and selling. If you need help ensuring your home is seen by the right potential buyers, reach out to The Swanson Group. You can start working with our team by contacting The Swanson Group’s Omaha, NE office at 402-679-6566.